Laced is an e-commerce platform that facilitates the buying and selling of sneakers, offering next-day delivery for UK customers to enhance the shopping experience. The platform addresses the challenge of sneaker availability and authenticity by providing a secure marketplace for both buyers and sellers.
Funding
$17.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TCFounders
Product
Problem
The resale market for sneakers often suffers from issues of authenticity and limited availability, making it difficult for buyers to acquire desired footwear and for sellers to reach a broad customer base. Traditional marketplaces may lack the infrastructure for secure transactions and rapid delivery, hindering a seamless buying and selling experience.
Solution
Laced is an e-commerce platform specializing in sneakers and apparel, providing a secure marketplace for buyers and sellers to transact with confidence. The platform focuses on verifying the authenticity of products to ensure trust and offers next-day delivery options for UK customers, enhancing convenience. By streamlining the buying and selling process, Laced aims to improve the overall experience of acquiring limited-edition and popular sneakers.
Target Audience
The primary target audience includes sneaker enthusiasts, fashion-conscious consumers, and individuals seeking authenticated and hard-to-find footwear and apparel.
Features
- Marketplace platform for buying and selling authenticated sneakers and apparel.
- Next-day delivery service available for UK customers.
- Focus on product authentication to ensure buyer confidence.
- Wide selection of sneakers, including Air Jordans, UGGs, and ASICS.
- Offers trending apparel from brands like Broken Planet and Nike.