
Lace Auditory Training provides an AI-powered, patient-led aural rehabilitation platform that trains the brain to better process speech and sound, complementing hearing aids. The Lace Pro app offers over 10,000 exercises across 30+ topics, with clinical evidence showing it can reduce hearing aid return rates by 80-90% when bundled with devices.
Funding
Funding not disclosed

Founders
Product
Problem
Hearing aids amplify sound but do not address the brain's ability to process and understand speech, especially in noisy environments. Many patients struggle with comprehension despite using hearing devices, leading to frustration, disengagement, and high rates of hearing aid returns.
Solution
Lace Pro is an AI-powered, patient-led auditory training platform that teaches patients to listen with their brains, not just their ears. The program provides structured exercises in speech-in-noise, rapid speech, and working memory to improve processing speed, attention, focus, and memory. Built on 20 years of peer-reviewed science, Lace Pro has been clinically validated in 10+ clinical trials and discussed in 80+ academic publications, making it the most studied auditory training platform available. The app is fully rebrandable for hearing care practices and can be used at home, reducing the need for clinician-led sessions while keeping patients engaged with their hearing journey.
Target Audience
Primary customers are audiologists, hearing care professionals, and hearing aid dispensing practices seeking to improve patient outcomes, reduce device returns, and offer a differentiated aural rehabilitation program.
Features
- Over 10,000 exercises across 30+ topics covering speech-in-noise, rapid speech, and working memory training
- AI-powered adaptive difficulty that personalizes training based on patient performance and baseline QuickSIN scores
- Fully rebrandable app interface for hearing care practices to maintain their own brand identity
- Clinically validated with 10+ clinical trials and 80+ academic publications, including studies showing 2.9 dB average SNR improvements on QuickSIN tests
- Home-delivered, patient-led design that requires no clinician time for administration
- Bundling with hearing aids has demonstrated 80-90% reduction in hearing aid return rates in third-party trials