Labstr offers an AI‑driven, self‑service platform that automates qualitative market research from respondent recruitment to interview, transcription, emotion analysis, and insight synthesis. Marketing and product teams can launch voice‑based interviews at scale, receive real‑time, searchable insights, and query findings in natural language without needing research expertise or external agencies.
Funding
Funding not disclosed
Founders
Product
Problem
Market researchers often rely on agencies and lengthy briefing processes to conduct qualitative studies, which introduces bias, delays insights, and requires specialized expertise. Traditional recruitment and interview methods are slow and costly, limiting the ability to quickly capture authentic customer voices at scale.
Solution
Labstr Insights provides an AI‑driven, self‑service platform that automates the entire conversational market research workflow. Users define target profiles and business questions, and the system automatically recruits respondents from external panels or existing user bases. An AI interviewer, trained on psychology and neuroscience principles, conducts real‑time voice conversations that minimize bias and encourage natural expression. The platform instantly transcribes recordings, performs emotion analysis, and synthesizes findings, delivering them in a searchable, natural‑language interface that lets marketers query insights without needing analysts or complex dashboards.
Target Audience
Primary customers are marketing and product teams at mid‑size to large enterprises that need rapid, qualitative customer insights without engaging external agencies.
Features
- AI‑powered respondent recruitment from panels or proprietary user lists, reducing sourcing time from weeks to minutes
- Human‑level voice interview AI that adapts questions in real time to avoid bias and uncover true motivations
- Real‑time transcription with emotion detection, providing sentiment and affect metrics alongside verbatim quotes
- Automated synthesis engine that aggregates and summarizes interview data into concise, actionable insights
- Natural‑language query interface that allows users to ask follow‑up questions and retrieve insights on demand
- Self‑service workflow that requires no research expertise, enabling marketing teams to run studies independently