Lab-go provides a platform that utilizes IoT tags and a proprietary algorithm to certify product authenticity through digital certificates, effectively combating counterfeiting. This technology enhances customer engagement by offering exclusive digital experiences and promotions, fostering brand loyalty and trust.
Funding
$20K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Counterfeit products continue to be a significant problem for brands, leading to revenue loss and erosion of customer trust. Traditional methods of authentication are often easily replicated, and consumers lack a reliable way to verify the authenticity and origin of products.
Solution
Lab-go provides a platform that combines IoT tags with a proprietary algorithm to certify product authenticity through digital certificates. By applying unique, patented QR codes to physical products, Lab-go enables real-time authentication and brand protection. The platform also enhances customer engagement by offering exclusive digital experiences and promotions, fostering brand loyalty. The system allows brands to connect directly with their customer base, providing valuable insights and analytics on product interaction and consumer behavior.
Target Audience
Lab-go targets brand manufacturers, licensors, and partner sponsors across various industries, including electronics, licensing & sports, music, food & beverage, fashion, automotive, and healthcare.
Features
- Patented, single-use QR code technology for product tagging and authentication
- Digital certificates of authenticity, verifiable via mobile scan
- Customer engagement tools, including exclusive content, promotions, and sweepstakes
- Real-time data collection and analytics on product scans and user interactions
- Integration with a brand's existing systems through a unified platform
- Customizable user experiences based on product type and customer segment
- Support for various applications, including brand protection, licensing, and fan engagement