Laava provides a connected packaging platform that embeds a unique, unclonable digital fingerprint into each product and links it to a cloud‑based identity service. Consumers and supply‑chain partners can verify authenticity instantly with a smartphone, while brands gain real‑time traceability, compliance data, and interactive digital product passports.
Funding
$50K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands face increasing risks of product counterfeiting, supply‑chain fraud, and lack of real‑time visibility into product movement, which can damage reputation, violate regulations, and erode consumer trust.
Solution
Laava offers a connected packaging platform that embeds an unclonable digital fingerprint into each product and links it to a cloud‑based identity service. When consumers or supply‑chain partners scan the QR code or use a smartphone camera, the system instantly verifies authenticity using AI‑powered computer‑vision and presents a digital product passport. The passport provides traceability data, compliance records, and interactive brand content, enabling secure, transparent product journeys from manufacture to end‑user. By consolidating anti‑counterfeiting, supply‑chain monitoring, and consumer engagement into a single solution, Laava helps brands protect their assets while delivering richer experiences.
Target Audience
Primary customers are consumer‑goods manufacturers and brand owners seeking to safeguard products, meet traceability regulations, and enhance direct engagement with end‑consumers.
Features
- Serialized, web‑verified digital IDs that are physically unclonable and can be printed overtly, covertly, or in layered formats
- AI‑driven computer‑vision authentication that validates products instantly via standard smartphone cameras
- Real‑time supply‑chain dashboards showing product location, status, and compliance checkpoints
- Digital product passport generation with traceability logs, regulatory data, and customizable brand storytelling
- QR‑code integration that triggers secure, interactive consumer experiences and loyalty content