The startup offers an interactive streaming platform that features independent films, original docuseries, and educational content focused on Black stories from the U.S. and around the world. This platform enables filmmakers and journalists to distribute their narratives, addressing the lack of representation and visibility for diverse voices in media.
Funding
$620K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mainstream media often lacks diverse representation, particularly for Black stories and content creators, leading to limited visibility and opportunities for these voices. Existing streaming platforms may not adequately cater to audiences seeking authentic and globally relevant Black narratives.
Solution
kweliTV is a subscription-based streaming platform focused on showcasing independent films, documentaries, web series, and children's programming that highlight Black stories from around the world. The platform provides a curated collection of over 800 titles from Black content creators across North America, Africa, the Caribbean, Latin America, Europe, Asia, and Australia. kweliTV aims to shift the Black narrative in media by offering a diverse range of content that celebrates Black joy, excellence, hope, and resilience, while also providing economic inclusion for Black creators.
Target Audience
The primary audience includes individuals interested in Black culture and stories, families seeking diverse children's content, and supporters of independent Black filmmakers and content creators globally.
Features
- Extensive library of over 800 indie films, documentaries, web series, and children's shows
- Content from Black creators across the African diaspora, including North America, Africa, the Caribbean, Latin America, Europe, Asia, and Australia
- Available on various devices, including mobile, TV apps, and connected TV platforms like Amazon Fire Stick, Android TV, Apple TV, and Roku
- Offers a free live TV channel
- Provides discounts to Black-owned brands and access to a member-only loyalty program (kweliREWARDS)
- Features a private online community (kweliCLUB) and member-only events
- Distributes 60% of subscription revenue to content creators
- Offers a "kweliKIDS" plan with kid-friendly ads