Chairman & CEO
Since Jan 2022 · 4 yrs 10 mos
Profile summary: GMR, Inc. • CEO
KPI6
KPI6 provides an AI-powered market research platform that combines social listening with Digital Twins, which are simulated consumer personas used to run surveys, focus groups, and A/B tests. Its Radar360 product monitors online conversations, share of voice, and sentiment to help consulting firms and enterprises track competitors and emerging trends. The platform is aimed at strategic consulting use, with the company reporting faster research cycles and lower costs than traditional methods.
- Data & Analytics
- Artificial Intelligence
- Software Only
- Enterprise Software
Updated 26 days ago
Funding
Raised to date
$8.1MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 3 rounds
AEADFRGLG+2$4.9M · Series A
Announced Jan 2023
Disclosed cumulative: $8.1M
3/3
RoundDateAmountValuationInvestors
Founders
Co-Founder & Board Member
Since Sep 2015 · 11 yrs 2 mos
Profile summary: Alfa Wassermann medical sales rep
Co-Founder
Profile summary: Marco Pederzini Management Consulting • Owner · MA Marketing, Sales and International Business (2005) at University of Wales
Product
Problem
Traditional market research methods are often slow and expensive, and they offer limited visibility into real-time consumer behavior across digital channels. Organizations also struggle to turn large volumes of unstructured social media and online conversation data into strategic decisions.
Solution
KPI6 offers an AI-powered market intelligence platform that converts digital conversations into strategic insights about consumer behavior. Its Market Monitoring Research offering uses social listening to analyze real-time data from social media, online reviews, and other digital sources, helping clients track share of voice, sentiment, and competitive positioning. Its Generative Market Research offering uses AI-driven Digital Twins to simulate consumer responses for surveys, focus groups, and A/B testing. KPI6's delivery framework combines data integration, interactive analytics dashboards, and strategic analysis reports. Together, these layers allow businesses to monitor market trends and identify opportunities for growth and innovation.
Target Audience
KPI6 primarily serves strategic consulting firms and enterprises that want to strengthen their market research, monitor competitors, and better understand consumer behavior.
Features
- Digital Twins built on behavioral data for simulating consumer responses to surveys, focus groups, and messaging, with a company-reported 94% accuracy in predicting consumer behavior
- Social listening across digital channels that captures and analyzes conversations, share of voice, and sentiment in real time
- Radar360, Guardian, and Behaviour modules for competitive intelligence, risk and crisis monitoring, and consumer and audience intelligence
- Forward, Experience, and Engage modules for innovation testing, service design, and campaign testing with Digital Twins
- Interactive analytics dashboards with industry templates, drill-down capabilities, and real-time data updates
- RESTful APIs, cloud storage integration, and direct database connections for the data integration layer
- Strategic analysis reports with executive-ready presentations and expert-validated insights