Kovva provides an AI‑powered media buying assistant that integrates with over 50 ad platforms, analytics tools, and workplace apps such as Google Ads, Meta Ads, TikTok, Slack, and Excel. The agent helps agencies and brands execute campaigns faster, scale across channels, and automate workflow by applying custom guidelines and real‑time optimization within the tools they already use.
Funding
Funding not disclosed
Founders
Product
Problem
Media buying teams often juggle multiple ad platforms, analytics dashboards, and communication tools, leading to time‑consuming manual setup, fragmented data, and a high risk of errors or missed optimization opportunities.
Solution
Kovva offers an AI‑driven media buying assistant that embeds directly into the demand‑side platforms, social and search ad servers, as well as the productivity tools teams already use. The agent can execute campaign actions, apply custom agency or brand guidelines, and surface performance anomalies on demand. By operating within Slack, email, Zoom, Teams or a web interface, users can ask the assistant to launch, adjust, or report on campaigns without switching contexts. Integrated with over 50 platforms—including major DSPs, analytics services, and collaboration apps—the assistant consolidates data and automates routine tasks, enabling agencies and brands to scale spend faster while reducing manual effort.
Target Audience
Primary customers are digital advertising agencies and in‑house brand marketing teams that manage multi‑platform media campaigns and require streamlined, automated workflow support.
Features
- Native integration with more than 50 ad platforms, analytics tools, and workflow applications (e.g., DV360, Google Ads, Meta Ads, TikTok, Salesforce, Excel, Slack, Teams)
- AI‑powered execution of campaign actions such as budget adjustments, bid changes, and creative updates based on custom guidelines
- Real‑time anomaly detection and performance summarization delivered within the user’s existing communication channels
- Ability to draft and send campaign‑related emails, compile reports, and generate summaries on request
- Cross‑channel support for display, video, search, social, and audio advertising ecosystems
- Configurable knowledge base that learns agency‑specific processes and compliance rules