The startup enables brands to amplify their marketing reach by dynamically compensating nano and micro influencers through automated payment streams. This approach enhances engagement and visibility for products and services by leveraging the authentic connections these influencers have with their audiences.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional marketing campaigns often struggle to achieve high engagement and visibility, particularly when relying on expensive agencies or traditional advertising methods. Scaling influencer marketing can be challenging due to the manual effort required to manage and compensate numerous content creators. Furthermore, accurately tracking and rewarding influencer performance can be difficult, leading to inefficiencies and wasted resources.
Solution
KORIS provides a platform that enables brands to automate and scale their influencer marketing campaigns by dynamically rewarding nano and micro-influencers through payment streams. The platform allows campaign managers to create campaigns, allocate budgets, and define specific content requirements for bounty tasks. Influencers are then automatically rewarded based on the performance of their content, leading to higher engagement and cost savings for brands. By streamlining the process of influencer compensation and performance tracking, KORIS helps brands optimize their marketing efforts and achieve greater visibility for their products and services.
Target Audience
The primary users are marketing and advertising professionals looking to scale and automate their influencer marketing efforts, as well as nano and micro-influencers seeking to earn from their content and engagement.
Features
- Automated payment streams to nano and micro-influencers based on content performance
- Campaign creation and budget allocation tools for campaign managers
- Bounty task creation with specific content requirements
- Performance tracking and reporting to measure campaign effectiveness
- Support for multiple social media platforms, including Twitter, TikTok, YouTube, and Lens Protocol
- Averages 100x more engagement than a comparable X (Twitter) Ads Campaign
- Averages 2.8x less in cost than a comparable X (Twitter) Ads Campaign