Kontnu is a platform that connects local businesses with content creators, enabling brands to gain authentic social media exposure on Instagram and TikTok. Businesses publish free listings offering products or services in exchange for content, then choose from creator applications. The platform handles the entire collaboration process, with subscriptions starting only after a business accepts its first creator visit.
Funding
Funding not disclosed
Founders
Product
Problem
Local businesses often struggle to create engaging social media content and gain local visibility, while lacking the time, skills, or resources to produce and publish videos themselves. Traditional marketing channels are expensive and fail to deliver authentic, community-focused reach that resonates with nearby customers.
Solution
Kontnu provides a marketplace where local businesses publish free listings offering their products or services in exchange for content creation by vetted creators. Creators apply to visit the business, and the business selects which collaborations to accept, maintaining full control. Once accepted, the creator visits, films, and publishes authentic videos on Instagram and TikTok, generating local visibility and authentic content for the business's own channels. The platform is designed to be hands-off for merchants, who need no social media expertise, and subscriptions only begin after the first collaboration is accepted.
Target Audience
Primary customers are local businesses, such as restaurants, pastry shops, and entertainment venues, seeking to boost their local social media presence without in-house content creation skills.
Features
- Free listing publication with no upfront cost; businesses describe what they offer (meal, treatment, entry, product) in exchange for content
- Creator application system where businesses receive and review collaboration requests, typically within 72 hours of listing approval
- Full control for businesses to accept or decline any creator, with no minimum collaboration requirements
- Videos are owned by the business and can be reused on websites, social media, or in-store screens without time limits
- Subscription tiers (monthly, quarterly, annual) with unlimited creator visits, designed to encourage multiple collaborations per month
- Platform includes a merchant guide and FAQ to help businesses optimize their listings and maximize applications