Kolsquare offers a cloud‑native SaaS platform that unifies influencer discovery, relationship management, campaign execution, and performance analytics across Instagram, TikTok, YouTube, Facebook, X, and Snapchat. Its AI‑driven semantic search scans over 3 million creator profiles using more than 80 configurable filters, and the integrated IRM workspace automates outreach, contract tracking, and real‑time KPI reporting for brand marketing teams and influencer agencies.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers and agencies often have to juggle multiple spreadsheets, disparate analytics tools, and manual outreach processes to identify, engage, and measure influencers, leading to inefficient workflows, data silos, and unreliable ROI calculations.
Solution
Kolsquare delivers a cloud‑native SaaS platform that unifies influencer discovery, relationship management, campaign execution, and performance analytics. Its AI‑driven semantic search engine scans over 3 million creator profiles across Instagram, TikTok, YouTube, Facebook, X and Snapchat, applying more than 80 configurable filters to surface creators whose audiences, content style, and compliance scores align with brand objectives. Once selected, influencers are managed within an integrated Influencer Relationship Management (IRM) workspace that supports collaborative briefings, contract tracking, and direct messaging. The platform automatically harvests published content, aggregates engagement metrics, and visualises key KPIs—such as reach, EMV, CPM and conversion rates—in real time, enabling data‑driven optimization and streamlined reporting without manual data entry.
Target Audience
The platform is built for brand marketing teams and influencer agencies that run multi‑channel creator campaigns and require a single, data‑centric workspace to plan, execute, and measure influencer initiatives.
Features
- AI‑powered semantic search with natural‑language processing, hashtag and emoji parsing, and 80+ demographic, interest, and performance filters.
- Centralised IRM hub offering role‑based access, task workflows, Gmail integration, and bulk outreach capabilities.
- Automated content ingestion from all major social networks, with real‑time KPI dashboards and customizable export formats (PowerPoint, Excel, API).
- Credibility and Compliance scoring that flags fake followers, disclosure compliance, and ethical certifications.
- Competitive intelligence module that monitors rival brand activations, audience overlap, and share‑of‑voice across platforms.
- Native integrations with e‑commerce (Shopify), CRM systems, and third‑party analytics via RESTful APIs.
- Chrome extension for on‑the‑fly influencer metric lookup and free calculators for rate and EMV estimation.
- Sustainability overlay that highlights creators with verified #InfluenceForGood certifications.