Funding
Funding not disclosed
Founders
Product
Problem
Connected‑TV (CTV) buying is fragmented across multiple intermediaries, leading to duplicated fees, limited transparency, and unstable demand for premium inventory. Agencies lack the control of a full trading desk, while publishers struggle to secure consistent, aligned demand.
Solution
Kodiak Media offers a structured programmatic infrastructure that directly links agency demand with premium CTV publisher supply without reselling inventory. By defining a clear path for each impression and assigning accountability to every dollar, the platform provides agencies with trading‑desk‑level control and transparent economics. Publishers receive stable, predictable demand through fewer intermediaries and optimized supply paths. The solution integrates PMP and programmatic guaranteed deal structuring, direct broadcaster connections, DV360 connectivity, and contextual intelligence to deliver disciplined, performance‑focused CTV buying.
Target Audience
Primary customers are media agencies and brands with significant CTV budgets seeking granular control and transparent economics, as well as premium CTV publishers looking for stable, aligned demand.
Features
- Direct, non‑resold access to premium CTV inventory via structured programmatic deals
- PMP and programmatic guaranteed deal structuring for guaranteed delivery and pricing
- Integration with major demand‑side platforms (e.g., DV360) and broadcaster APIs
- Contextual intelligence layer (Peer39) to enhance targeting and relevance
- Transparent reporting architecture that tracks impression paths and dollar accountability
- Supply‑path optimization to reduce intermediaries and lower duplicated fees