The startup offers a skincare brand that utilizes DNA testing to analyze individual skin genetics and lifestyle factors, enabling personalized skincare routines. Customers receive tailored product recommendations, including cleansers and serums, to effectively meet their unique skin needs.
Funding
$4.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Harmful substances present in tap water, such as chlorine, heavy metals, and microplastics, can strip the skin and hair of their natural oils, leading to acne, dryness, irritation, and accelerated aging. Existing skincare routines may not be fully effective if the water used for washing contains these contaminants.
Solution
KNOW Beauty offers a range of water filtration products designed to remove up to 99% of skin and hair-harming pollutants from tap water. Their product line includes fixed and handheld showerheads, as well as faucet filters, all utilizing advanced carbon fiber filtration technology. By delivering clean, toxic-free water, KNOW Beauty enhances the effectiveness of existing skincare routines, promotes healthier and more radiant skin, and improves hair quality. The company also offers Glacial Bay Clay and Arctic Gold Vitamin C masks.
Target Audience
The primary target audience includes individuals experiencing skin issues such as acne, eczema, dryness, and sensitivity, as well as those concerned about hair health and the impact of tap water quality on their overall beauty routine.
Features
- Advanced carbon fiber filters that remove up to 99% of chlorine, chloramine, lead, microplastics, and other contaminants
- Fixed and handheld showerheads with micro-nozzle technology for optimized water pressure
- Faucet filters with a switch to easily alternate between filtered and unfiltered water
- Easy installation, requiring no special tools or plumbing modifications
- Filters are third-party tested and surpass NSF-42 standards
- 99-day risk-free trial and lifetime warranty
- Optional subscription service for hassle-free filter replacements every 90 days