Knock provides a Slack-based communication tool that allows leads to connect directly with sales representatives through a simple engagement button on marketing assets, eliminating the need for forms and chatbots. This approach reduces the sales cycle and increases the percentage of qualified leads by facilitating real-time conversations and streamlined discovery processes.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many companies struggle to efficiently convert marketing asset engagement into qualified leads due to reliance on traditional methods like forms and chatbots, which often introduce friction and delays in connecting potential customers with sales representatives. This can result in lower conversion rates and longer sales cycles.
Solution
Knock is a sales engagement platform that enables instant connection between leads and sales representatives via Slack. By embedding a simple engagement button on marketing assets, Knock allows potential customers to directly message sales reps on a private Slack channel, eliminating the need for forms or chatbots. The platform facilitates real-time conversations and streamlined discovery processes, leading to faster sales cycles and a higher percentage of qualified leads. Sales representatives receive real-time notifications on Slack and can accept only relevant chats, with Knock routing qualified leads based on company-defined rules.
Target Audience
Knock primarily targets sales and marketing teams looking to improve lead conversion rates and shorten sales cycles by enabling real-time engagement with potential customers.
Features
- Engagement button that can be added to any marketing asset (e.g., LinkedIn ads, G2 reviews, chat widgets, demo pages, product docs, pricing pages, YouTube videos)
- Instant connection between leads and sales reps on a private Slack channel, without requiring leads to have a Slack account
- Real-time Slack notifications for incoming lead messages
- Lead qualification and routing based on company-specific rules
- Integrated scheduling tool for booking demos directly within Slack
- CRM integration for automatic contact info and prospect activity updates
- Ability for sales reps to reject unqualified leads, removing the channel from their sidebar