Planet B operates an e‑commerce marketplace that aggregates vetted zero‑waste household and personal‑care brands into a single storefront for Benelux consumers. The platform offers plastic‑free, bio‑based packaging such as concentrated washing strips and refillable containers, provides impact metrics on each product, and enables a unified cart with free shipping on orders over €30.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking sustainable household and personal‑care products encounter a fragmented market, with many eco‑friendly brands sold separately, often in plastic‑heavy packaging, making it difficult to adopt low‑impact routines at scale.
Solution
Planet B aggregates a curated portfolio of zero‑waste brands—including Klaaar, Wondr, and BRAUZZ—into a single e‑commerce storefront. The platform presents plastic‑free, biodegradable formulations such as concentrated washing strips and refill‑able dispensers, reducing water transport and plastic waste per use. A unified cart retains items across brands, enabling seamless multi‑brand checkout and free shipping on orders above €30. Detailed product pages disclose material composition, carbon‑offset data, and lifecycle impact, helping shoppers quantify their ecological footprint. Integrated inventory and order‑fulfillment systems ensure consistent stock levels and rapid delivery across the Benelux region. By centralising sustainable options, Planet B lowers the barrier to regular eco‑conscious purchasing without compromising convenience or product performance.
Target Audience
The primary customers are environmentally conscious consumers in the Benelux region who purchase household and personal‑care essentials and prefer a single, convenient source for certified sustainable products.
Features
- Curated marketplace of vetted eco‑friendly brands with consistent sustainability standards
- Plastic‑free, bio‑based packaging (e.g., dissolvable washing strips, refillable containers) that eliminates single‑use plastic bottles
- Concentrated formulations that reduce water weight in logistics, cutting CO₂ emissions per shipment
- Multi‑brand cart persistence and unified checkout flow for a frictionless shopping experience
- Real‑time inventory synchronization across brands via API‑driven stock management
- Transparent impact metrics on product pages (plastic avoided, carbon saved) for informed decision‑making
- Free standard shipping on orders ≥ €30 and localized delivery within the Benelux market
- Secure, GDPR‑compliant payment processing and data handling