Kit is a care platform for new parents that combines a flexible wallet with a curated, pre-vetted network of providers across physical, mental, and household support. It offers in-home, clinic, and virtual care options funded through employer benefits, self-pay, or peer-to-peer gifting, covering services like postpartum doulas, lactation consultants, and meal catering. The platform simplifies the care journey by eliminating the need for families to research or vet providers themselves.
Funding
Funding not disclosed
Founders
Product
Problem
New parents face an overwhelming burden of researching, vetting, and booking care providers for a wide range of physical, mental, and household needs, often while navigating fragmented services and limited availability. Employer benefits and traditional support systems rarely cover the full spectrum of practical help, leaving families to manage the mental load alone.
Solution
Kit provides a single platform that combines a flexible spending wallet with a curated network of pre-vetted care providers across physical, mental, and household services. Parents can use employer-funded, gifted, or self-funded wallet amounts to directly book in-home, clinic, or virtual appointments. The platform eliminates the need for cold-calling or independent research by offering a ready-to-book network, while employers gain a parental leave benefit that reduces employee stress and improves retention. Family and friends can also contribute care funds through a peer-to-peer gifting model that functions like a modern baby registry.
Target Audience
Primary users are new and expecting parents seeking comprehensive care support, along with employers looking to enhance parental leave benefits and friends or family members who want to gift practical assistance.
Features
- Centralized wallet supporting employer-paid, self-pay, and peer-to-peer gift contributions for care services
- Curated network of pre-vetted providers, including postpartum doulas, night nannies, lactation consultants, and sleep coaches
- Mental health services with perinatal-certified psychologists and registered clinical counsellors, plus partner support for non-birthing parents
- Household assistance including meal catering, house cleaning, laundry, childproofing, babysitting, and pet care
- Physical wellness options such as pelvic floor therapy, physiotherapy, massage, and postpartum-safe skincare
- Additional lifestyle services like family photography, postpartum fitness, and sibling care
- In-home, clinic, and virtual care modalities to accommodate different accessibility needs