This startup has developed an agricultural technology platform that connects farmers directly with consumers for the online purchase of fruits and vegetables. By providing real-time market pricing data, the platform eliminates middlemen, allowing farmers to retain a larger share of profits while offering consumers fresher produce.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional fresh produce supply chains involve multiple intermediaries, leading to reduced farmer profits, compromised produce quality, and potential contamination due to excessive handling. Consumers often face limited access to farm-fresh fruits and vegetables, with concerns about hygiene and freshness.
Solution
Kisanserv is an omnichannel retail chain that directly connects farmers to consumers through a network of physical stores and a mobile application. By sourcing produce directly from over 11,000 farmers, Kisanserv eliminates intermediaries, ensuring fair pricing for farmers and fresher produce for consumers. The company operates "Kisanserv Express" stores, providing a premium neighborhood shopping experience with a focus on hygiene and customer service. Customers can also order through the Kisanserv Express app for quick delivery or in-store pickup. Kisanserv packs nearly 100% of its fruits and vegetables to minimize handling and maintain food safety standards, offering a wide range of over 250 items.
Target Audience
The primary target audience includes consumers in urban metro cities like Pune and Mumbai seeking access to fresh, high-quality fruits and vegetables with a focus on hygiene and convenience, as well as farmers looking for a direct market linkage to sell their produce at fair prices.
Features
- Direct sourcing from a network of over 11,000 farmers, ensuring fresh and high-quality produce
- Omnichannel retail experience through physical "Kisanserv Express" stores and a mobile app
- "Kisanserv Express" app for online ordering with quick delivery and in-store pickup options
- Stringent quality checks and packing to minimize handling and ensure food safety
- Wide product range with over 250 items, including fruits, vegetables, dairy, and dry fruits
- Focus on hygiene and customer service in physical store operations
- Proprietary price discovery platform ‘Bidb+’ which is a demand-driven marketplace which allows suppliers and buyers to interact and get the optimized rate for procurement process at scale.