Kiri is a platform that incentivizes sustainable behaviors by rewarding individuals and brands with KiriCoin for actions that reduce CO2 emissions, such as using electric vehicles and purchasing eco-friendly products. The Kiri Marketplace allows users to redeem their earned KiriCoin for rewards, fostering a community committed to sustainability and measurable carbon footprint reduction.
Funding
$960K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers lack incentives to adopt sustainable practices in their daily lives, while brands struggle to connect with environmentally conscious customers and demonstrate their commitment to reducing carbon emissions. Traditional loyalty programs often fail to effectively promote and reward eco-friendly behaviors.
Solution
Kiri provides a platform that incentivizes and rewards sustainable actions by individuals and brands, creating a community focused on reducing CO2 emissions. Users earn KiriCoin, a cryptocurrency, for engaging in eco-friendly behaviors such as driving electric vehicles and purchasing sustainable products. The Kiri Marketplace allows users to redeem their KiriCoin for various rewards, fostering a cycle of sustainable consumption and providing brands with a channel to promote their green initiatives. The platform leverages blockchain technology to ensure transparency and verifiability in tracking and rewarding environmentally responsible actions.
Target Audience
The primary target audience includes environmentally conscious consumers seeking rewards for sustainable actions, as well as brands looking to promote eco-friendly products and engage with a community committed to reducing carbon emissions.
Features
- Rewards users with KiriCoin cryptocurrency for verified sustainable behaviors
- Integrates with electric vehicles to track and reward efficient driving habits
- Provides a marketplace where users can redeem KiriCoin for eco-friendly products and services
- Offers brands a platform to incentivize sustainable choices and connect with environmentally conscious consumers
- Utilizes a blockchain-based algorithm to convert driving data into KiriCoin
- Provides extra rewards for drivers who achieve high eco:Scores based on their driving efficiency