Kinset provides a connected products platform that turns everyday items into digital assets through QR codes and GS1 Digital Link standards. The company enables brands to create Connected Labels and Digital Product Passports on a single platform, supporting consumer engagement, retail compliance, and sustainability tracking. The platform allows product data to be captured once and reused across regulators, retailers, and systems without duplication.
Funding
Funding not disclosed
Founders
Product
Problem
Brands face growing regulatory pressure to share product-level sustainability and compliance data while retailers and consumers increasingly expect real-time product transparency. However, this information is typically scattered across disconnected systems, requiring companies to duplicate data, onboard multiple vendors, and rebuild their infrastructure every time a new requirement—such as the EU Digital Product Passport—arrives.
Solution
Kinset provides a single platform that connects every product to a QR-code-based Connected Label and Digital Product Passport built on the GS1 Digital Link foundation. The platform activates products as live channels for consumer engagement, scan analytics, and retail performance, while enabling the same code to carry data for compliance, supplier traceability, and environmental impact reporting. Product information is captured once and reused across every system, regulator, and retailer, eliminating duplication and the need for multiple vendors. The platform allows brands to start with one use case—like telling a product's story—and later upgrade the same code to meet regulatory or retail requirements as they arise.
Target Audience
Primary customers are consumer goods brands, retailers, and manufacturers that need to manage product-level compliance, sustainability, and customer engagement data across their product lines.
Features
- Connected Labels placed on product packaging with scannable 2D QR codes for consumer engagement and campaign flexibility
- Digital Product Passports built on GS1 Digital Link standards for regulatory compliance data sharing
- Single-source product data captured once and reused across regulators, retailers, and internal systems
- Live scan analytics and retail performance tracking through connected product data
- Modular platform structure allowing activation of compliance, sustainability, or consumer engagement features as needed
- Upgradeable QR codes that support new use cases without repackaging