Kinly
Kinly is a UK-based service that helps older people navigate later life by identifying and applying for financial entitlements like Attendance Allowance and Pension Credit, as well as providing access to legal, care, and home independence support. The service achieves a 97% success rate on benefit applications, compared to 40% for unassisted applicants, and includes free access to Kinly Life for ongoing annual entitlement checks and personalized recommendations.
- Financial Technology
- Government Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Many older people in the UK miss out on financial support and benefits they are eligible for, such as Attendance Allowance and Pension Credit, because the application processes are complex and difficult to navigate. Without help, many either fail to apply or are rejected, leaving them without the extra income and support they need.
Solution
Kinly provides a guided, end-to-end service that helps older people access the right financial support and navigate later life. The process begins with a quick conversation to check eligibility, followed by step-by-step assistance through the application process for benefits like Attendance Allowance, Pension Credit, and Blue Badges. Beyond financial support, Kinly also offers guidance on future planning and legal matters such as wills and Lasting Power of Attorney, help at home and care options, home independence adaptations, and local services. The service is designed to be accessible and reassuring, with a high success rate of 97% compared to just 40% for those who apply without assistance.
Target Audience
Primary customers are people over 66 years old in the UK who have daily difficulties due to health conditions, as well as their families or carers who may assist them in managing applications and planning for later life.
Features
- Eligibility check through a quick conversation to identify relevant benefits and entitlements
- Step-by-step guidance through the entire application process for Attendance Allowance (worth up to £5,959 p.a.), Pension Credit (on average £4,300 p.a.), and Blue Badge applications
- Access to legal services for will writing and Lasting Power of Attorney, provided by solicitors authorised and regulated by the Solicitors Regulation Authority (SRA)
- Support for home independence solutions including mobility scooters, stairlifts, bathroom adaptations, and fall alarms
- Ongoing support and community access through Kinly Life, which includes annual entitlement checks and personalised recommendations
- Average annual benefit won for clients is £5,000