Kinetiq provides a TV intelligence platform that captures and classifies every brand appearance across 2,500+ global channels in near real time, distinguishing paid, earned, and owned media. The service enriches each impression with demographic, geographic and sentiment data and delivers it via API or dashboard for advertisers and agencies to measure reach, optimize spend, and react to competitive activity.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers and broadcasters lack a single source that captures all TV exposure—including paid ads, earned mentions, and owned content—across global channels in real time, making it difficult to measure true reach, attribute performance, and respond to competitive activity.
Solution
Kinetiq offers a unified TV intelligence platform that ingests and processes video streams from over 2,500 channels in more than 85 countries. Using proprietary logo, watermark and closed‑caption recognition, the system identifies every brand impression and classifies it as paid, earned, or owned. Data are enriched with demographics, household IP addresses, location, and sentiment, then delivered via API or dashboard for near‑real‑time analysis. Historical archives back to 2010 enable longitudinal studies, while integrations with Nielsen and SQAD provide standardized media value metrics. The platform supports automated triggers and custom reporting, allowing marketers to optimize spend, assess sponsorship ROI, and act on minute‑by‑minute opportunities.
Target Audience
Primary customers are global advertisers, media agencies, and brand marketers who need comprehensive measurement of TV advertising, sponsorships, and owned broadcast content, as well as broadcasters and content owners seeking detailed audience analytics.
Features
- Real‑time detection of brand appearances via logo, watermark and closed‑caption fingerprinting across 2,500+ TV channels worldwide
- Automatic classification of exposure into paid, earned, and owned media with sentiment analysis for earned mentions
- Granular enrichment with demographics, household IP, geographic location (210 US DMAs and global markets) and brand affinity scores
- Historical TV data archive dating back to 2010 for trend analysis and benchmark comparisons
- Full API access and variable data outputs for integration with analytics pipelines and activation platforms
- Integrated media value calculations through Nielsen and SQAD partnerships
- Automated TV triggers and minute‑level alerts to enable real‑time campaign adjustments