Kindred operates a scaled commerce media network that utilizes shopper intent data across over 100,000 online retailers to enhance advertising effectiveness on the open web. By integrating its Commerce Monetization Network, Audience Logic, and Commerce Ad Network, Kindred enables advertisers to achieve superior return on ad spend while providing a viable alternative to major tech platforms.
Funding
$8.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers struggle to effectively target consumers on the open web due to the limitations of traditional advertising methods and the dominance of large tech platforms with walled-garden ecosystems. This makes it difficult to achieve a high return on ad spend (ROAS) and find credible alternatives for reaching desired audiences.
Solution
Kindred operates a commerce media network that leverages shopper intent data from over 100,000 online retailers to improve advertising performance across the open web. The platform combines a Commerce Monetization Network, Audience Logic, and a Commerce Ad Network into a single, integrated solution. This allows advertisers to use shopper data to enrich their ad campaigns, improve targeting, and achieve superior ROAS. Kindred's approach provides a scaled and credible alternative to major tech platforms by capturing demand from numerous brands and merchants through partnerships and API integrations with affiliate networks.
Target Audience
The primary customers are advertisers, publishers, and merchants seeking to improve their advertising effectiveness and ROAS on the open web, as well as OEMs, Telco companies and Media companies.
Features
- **Commerce Monetization Network:** Enables monetization and loyalty solutions by providing users with access to deals and promotions while earning incremental revenue.
- **Audience Logic:** Makes shopper data available to buyers via SSPs and DSPs, allowing advertisers to enrich their ad campaigns with purchase intent data and increase ROAS.
- **Commerce Ad Network:** Combines proprietary inventory with scaled shopper data to allow advertisers to serve targeted ads, generating over 843 million daily impressions.
- **Kindred Audience Graph:** Provides insights across more than 100,000 merchant sites, allowing advertisers to scale their data reach.
- **Real-time targeting:** Enables advertisers to find high-intent shoppers in real-time at scale, outside of walled gardens.
- **End-to-end attribution and performance measurement:** Provides advertisers with comprehensive insights into the effectiveness of their campaigns.