Kindling helps B2B companies build trust with target buyers before the first sales call by combining market intelligence, a forward-deployed strategist, and an orchestration network. The system maps priority accounts, runs weekly outreach plays across content and messaging, and surfaces warm signals with context for sales teams. It tracks live signals like competitor launch engagement to rank accounts and suggest next best moves.
Funding
Funding not disclosed
Founders
Product
Problem
B2B companies often reach out to prospects cold, without understanding the buyer's context, priorities, or recent engagement with the category. This leads to low response rates and missed opportunities, as sales teams lack the trust and timing needed to start meaningful conversations.
Solution
Kindling provides a system that combines market intelligence, a forward-deployed strategist, and an orchestration network to help B2B teams build trust before the sales call. The platform maps target accounts and buyers, monitors market signals, and runs weekly plays across content, comments, video, and messages to get the company in front of the right people. When buyers engage with the category, Kindling shows sales who is warming upasi well as context on what to say next. The system also includes an executed network so plays go live rather than staying stuck in strategy documents, and a "next best move" suggestion feature to prioritize sales follow-ups.
Target Audience
Primary customers are B2B companies, particularly sales and marketing teams, that want to reach target accounts through trust-building engagement and warm handoffs rather than cold outreach.
Features
- Account and buyer mapping based on attention signals, competitor movement, and category influence
- Weekly play execution across content, comments, video, messages, and follow-up
- Live signal monitoring, such as competitor launch engagement, to surface warm accounts
- "Next best move" suggestions recommended by a dedicated strategist
- Sales handoff with context on who is engaging and what to say in follow-up
- Orchestration network to ensure plays are shipped, not just documented