This beauty brand operates a platform that enables users to vote on product development, allowing them to influence the creation of new beauty products. Participants earn exclusive rewards and virtual badges, enhancing customer engagement and providing measurable incentives for their involvement in the product selection process.
Funding
$11M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ELFounders
Product
Problem
Traditional product development often lacks direct customer input, leading to products that may not fully meet market needs or resonate with target consumers. This can result in wasted resources, lower sales, and missed opportunities for innovation.
Solution
KIKI World is a platform that enables users to directly participate in the creation of new products by voting on development decisions. This co-creation process allows consumers to influence product features, designs, and overall direction. By actively involving the community, KIKI World aims to create products that are highly desirable and aligned with customer preferences, fostering a stronger sense of brand loyalty and community ownership. The platform also provides emerging makers a place to launch and sell their own projects.
Target Audience
The primary audience includes consumers interested in directly influencing the products they buy, as well as emerging makers looking for a platform to launch and sell their creations.
Features
- Voting mechanism for users to influence product development
- Direct interaction between makers and consumers
- Platform for emerging makers to launch and sell projects
- Rewards and exclusive benefits for active participants
- Community-driven product design and selection