The startup operates a kid-safe advertising network that utilizes artificial intelligence and multiple data sources to deliver targeted media to children and teenagers. By providing advertisers with real-time insights into youth audiences, the company enables brands to effectively engage with this demographic in a secure digital environment.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Reaching children and teenagers online requires navigating a complex landscape of privacy regulations, platform restrictions, and brand safety concerns. Many advertisers struggle to effectively engage with this demographic while remaining compliant with COPPA and other relevant laws.
Solution
Kids Corp offers a marketing platform designed to help brands connect with U18 audiences in a safe and compliant manner. The company provides tools for media management, data-driven insights, and metaverse activations, all tailored to the unique needs of the youth market. Kids Corp's solutions enable organizations to reach kids and teens on the platforms they use most, while ensuring age-appropriate content and respecting user privacy. The platform leverages AI and multiple data sources to deliver targeted media and provide real-time insights into youth audiences.
Target Audience
The primary target audience includes brands, advertising agencies, and marketing professionals looking to engage with children and teenagers in a responsible and effective way.
Features
- **Kite:** An advertising platform designed to connect with kids and teens in the programmatic ecosystem.
- **Askids:** A data and insights platform that collects and processes data points from kids, teens, and their parents.
- **Media Management:** Reaches U18s through content and platforms they consume.
- **Martech (SaaS):** Provides platforms to guide business transformation in line with U18 consumer needs.
- **Metaverse Hub:** Empowers brands to connect with kids and teens in metaverse environments.
- Compliant with regulations such as COPPA to ensure a kid-safe environment.