Chief Marketing Officer
Key Data Dashboard
10/10Traction
Key Data Dashboard is a data analytics platform that aggregates rental data from over 700,000 vacation properties and hotels, combining it with direct reservation data from 65+ property management systems to provide accurate performance insights. It enables lodging professionals and tourism organizations to benchmark against 45+ key performance indicators, enhancing revenue management and strategic decision-making.
- Data & Analytics
- Enterprise Software
- Hospitality & Travel Technology
- Software Only
Updated 22 months ago
Funding
Raised to date
$13.4MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Ballast Point VenturesNo round attributed
- ballastpointventures.com (opens in a new tab)investor website
Funding rounds are not available yet.
Founders
Product
Problem
Vacation rental professionals and tourism organizations often lack a comprehensive view of market performance due to fragmented data sources and reliance on potentially skewed OTA data. This makes it difficult to accurately benchmark against competitors, optimize revenue management strategies, and attract premium visitors.
Solution
Key Data Dashboard aggregates rental data from over 700,000 vacation properties and hotels, combining it with direct reservation data sourced from 65+ property management systems. This provides lodging professionals and tourism organizations with accurate performance insights and competitive benchmarking across 45+ key performance indicators (KPIs). The platform delivers personalized dashboards and an AI assistant to simplify complex data analysis and enhance strategic decision-making. By leveraging direct data, Key Data offers a more complete and reliable picture of market trends compared to relying solely on OTA data.
Target Audience
Key Data Dashboard serves professional property managers, destination marketing organizations, and enterprise clients in the lodging and tourism industries.
Features
- Aggregates data from OTAs and direct reservation data from 65+ property management systems
- Benchmarks performance against 45+ KPIs, including occupancy, ADR, and RevPAR
- Provides shareable owner reports for property managers
- Offers occupancy and supply trends analysis
- Includes personalized dashboards tailored to specific business needs
- Features an AI assistant for data analysis and insights
- Provides forward-looking data to anticipate market trends
- Offers custom data and APIs for enterprise clients