Kevel
Kevel provides an API-first commerce media platform that lets retailers, marketplaces, and other digital businesses build and operate their own ad networks while retaining full control over data, technology, and monetization strategy. The modular platform includes ad serving, inventory forecasting, audience targeting, and advertiser self-service tools, with transparent AI that makes every ad decision explainable and configurable. Trusted by over 100 commerce media networks including Tesco, Dollar General, and Home Depot, Kevel enables companies to compete with walled gardens like Amazon and Facebook on their own terms.
- Advertising Technology
- Retail Technology
- Artificial Intelligence
- Software Only
Funding
Raised to date
$107MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 5 rounds
A+6$52M · Series D
Announced Oct 2026 · from article date
Disclosed cumulative: $107M
Founders
Product
Problem
Retailers and marketplaces seeking to monetize their digital properties often rely on third-party ad networks or rigid platforms that limit control over data, technology, and monetization strategy. This dependency can restrict growth, reduce flexibility, and prevent businesses from fully leveraging their first-party audience data.
Solution
Kevel offers a commerce media platform that provides complete control over data, technology, and monetization strategy. The platform is modular and API-based, allowing businesses to start simple and add complexity as their needs grow. Kevel's technology is battle-tested in some of the internet's best-known places, delivering ads at lightning speed without slowing down the site. The platform includes tools for forecasting inventory value, turning first-party data into targeting capabilities, and enabling advertisers to self-serve their campaigns. Kevel's transparent AI shows exactly how and why every ad decision is made, so retailers can prove performance to advertisers, protect the shopper experience, and keep full ownership of their data and models. The platform supports omnichannel activation across on-site, off-site, and in-store channels, and companies can use Kevel's AI or bring their own data and models.
Target Audience
Primary customers are retailers, marketplaces, fintech companies, travel companies, and delivery apps that want to build and operate their own commerce media networks while maintaining full control over their data and monetization strategy, including companies like Tesco, Dollar General, John Lewis Partnership, PayPal, Home Depot, Lyft, and iFood.
Features
- Ad Server: Delivers relevant ads at high speed with a flexible, API-based architecture
- Forecast: Provides a true picture of inventory value before selling, enabling better yield management
- Audience: Converts first-party data into a tool for smarter targeting and personalization
- Console: Allows advertisers to plan, buy, and manage their own campaigns independently
- Exchange: Connects inventory to quality advertisers and global budgets without giving up control
- Reporting: Provides a clear view of campaign performance for easier data analysis and action
- Kevel AI: Transparent, explainable AI where every ranking, bid, and placement decision is auditable and configurable by retailers
- Modular design: Simple to set up initially, with the ability to add complexity as needs grow
- Bring-your-own-model flexibility: Companies can use Kevel's transparent AI or bring their own data and models