Kevel provides an API‑first Retail Media Cloud that enables commerce platforms to create and manage their own retail media networks using a low‑latency ad server, AI‑driven audience segmentation, and automated campaign tools. The platform offers real‑time bid decisioning, BYOM model support, and built‑in compliance features, allowing retailers, marketplaces, fintechs, travel and delivery brands to monetize first‑party data across web, mobile and in‑store channels.
Funding
$23M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Commerce platforms—retailers, marketplaces, fintechs, travel brands, and delivery apps—struggle to monetize their first‑party data because they lack a flexible, scalable ad‑tech stack that can deliver targeted, attributable ads across on‑site and off‑site channels while maintaining operational efficiency and data compliance.
Solution
Kevel delivers the Retail Media Cloud®, an API‑first platform that lets businesses launch and grow their own retail media networks without building ad infrastructure from scratch. The suite combines the Kevel Ad Server for low‑latency decisioning, Kevel Audience for AI‑driven segmentation and first‑party data activation, and Kevel Console for automated campaign management and performance forecasting. Machine‑learning models predict yield, optimize ad relevance, and enable “bring‑your‑own‑model” (BYOM) capabilities, turning raw transaction data into high‑margin ad inventory. Integrated reporting, attribution, and FHIR‑compatible APIs provide real‑time insights and seamless export to existing analytics or EHR systems. The cloud‑native architecture scales elastically, supporting omnichannel placements from web and mobile to in‑app and in‑store experiences while ensuring GDPR/CCPA compliance.
Target Audience
Primary customers are digital commerce operators—large retailers, online marketplaces, fintech platforms, travel brands, and delivery‑app providers—seeking to monetize their first‑party data through a self‑service, AI‑enhanced retail media network.
Features
- RESTful ad‑serving APIs for real‑time bid decisioning, campaign CRUD, reporting, and catalog ingestion with sub‑35 ms latency
- AI‑powered audience builder that unifies first‑party signals into predictive segments and pushes them to any ad placement via a single endpoint
- Console UI with automated workflow, yield forecasting, and custom relevancy rules, allowing marketers to optimize spend and ROAS without manual tuning
- BYOM framework enabling customers to upload proprietary ML models for bespoke relevance scoring and bid adjustments
- White‑label UI components and SDKs (JavaScript, iOS, Android) for rapid integration of sponsored listings, native ads, and dynamic creatives across channels
- Built‑in compliance layer that treats the client as data controller, offering role‑based access, audit logs, and end‑to‑end encryption
- Multi‑industry support templates for retail, marketplace, fintech, travel, and quick‑commerce use cases, reducing time‑to‑value