KERV Interactive utilizes AI-driven technology to analyze video content at the pixel level, generating actionable metadata that enhances viewer engagement through interactive and shoppable experiences. This approach addresses the challenge of maximizing ad performance and monetization opportunities for brands and content owners by delivering contextually relevant advertising without relying on cookies.
Funding
$12M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and content owners struggle to maximize ad performance and monetization opportunities within video content. Traditional advertising methods often lack contextual relevance and rely on intrusive techniques like cookies, leading to decreased viewer engagement and suboptimal results.
Solution
KERV Interactive provides an AI-driven platform that analyzes video content at the pixel level, generating actionable metadata to create interactive and shoppable experiences. The platform identifies objects and context within video frames, matching them with relevant brand opportunities. This enables advertisers to deliver contextually relevant ads without relying on cookies, enhancing viewer engagement and driving measurable outcomes. KERV's technology transforms passive viewing into an active experience, allowing viewers to explore and purchase products directly from the video content. The platform also offers solutions for publishers to automate and scale new revenue-generating opportunities across all types of video content.
Target Audience
KERV's primary customers include brands and agencies seeking to enhance ad performance and create engaging video experiences, as well as publishers and platforms looking to monetize their video content.
Features
- AI-powered video analysis that captures metadata at the pixel edge of every frame
- Object recognition and contextual matching for relevant advertising experiences
- Interactive and shoppable video capabilities, allowing viewers to explore and purchase products within the video
- Turnkey solutions for brands and agencies to create immersive, outcome-based brand experiences across any screen
- Tools for publishers and platforms to automate and scale revenue generation across video content
- Contextual targeting and retargeting capabilities for improved ad performance
- Brand safety features to ensure ads are placed in appropriate content environments
- Active Attention Index to measure and optimize campaign performance with object-level engagement signals