Kero provides a micro betting engine that integrates into the applications of major league teams and licensed sportsbook operators, enhancing user engagement through algorithmic curation of in-game betting experiences. This technology addresses the need for increased retention and profitability in sports betting by offering real-time, interactive betting options that appeal to modern consumers.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional sports betting platforms often struggle to maintain user engagement and profitability, particularly with modern consumers who have shorter attention spans and expect more interactive experiences. Existing platforms may lack the real-time, dynamic betting options necessary to capture and retain this audience.
Solution
Kero provides a micro-betting engine that integrates directly into the applications of major league teams and sportsbook operators, offering algorithmically curated, in-game betting experiences. By focusing on algorithmic curation, Kero maximizes entertainment value and drives user engagement, retention, and profitability for its partners. The platform delivers continuous entertainment through frequent wagering opportunities, mimicking the engaging nature of platforms like TikTok and Instagram. Kero's technology enables users to place bets on moments during a game, such as which team will score next, through a user-friendly interface with integrated social features.
Target Audience
Kero's primary customers are major league teams and licensed sportsbook operators seeking to enhance user engagement, retention, and profitability through innovative, real-time betting experiences.
Features
- Algorithmic curation of in-game micro-betting opportunities every 15-30 seconds
- Real-time, interactive betting options designed to maximize user engagement
- White-label product that can be licensed to NBA, NFL, and other sports teams
- Social component allowing users to comment on the action in real-time
- Mobile-optimized interactive gaming solutions
- Integration with sportsbook operators for real-money wagering
- Focus on casual sports fans to expand the audience for sports betting