Kepler Analytics provides a retail sales optimization platform that utilizes proprietary traffic measurement technology to analyze in-store customer behavior and sales performance. This system enables retailers to accurately forecast sales targets, enhance customer satisfaction, and reduce operational costs through actionable insights derived from real-time data.
Funding
$18.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
OFounders
Product
Problem
Retailers often struggle to accurately measure and analyze in-store customer behavior, making it difficult to optimize sales strategies and improve the customer experience. Traditional methods lack the granularity and real-time insights needed to make informed decisions about staffing, merchandising, and store layout. This leads to missed sales opportunities, reduced customer satisfaction, and increased operational costs.
Solution
Kepler Analytics provides a retail sales optimization platform that uses proprietary traffic measurement technology to deliver in-store customer analytics. The platform measures retail traffic, tracks sales conversion rates (shopfront and fitting room), and identifies causative sales drivers to influence positive in-store sales behavior. By monitoring individual stores or custom store groups via a mobile app, retailers can forecast which locations are unlikely to achieve daily targets in real-time and address areas that need operational improvements before the day ends. The KeplerX module allows retailers to automate responses to store performance and monitor compliance to these instructions.
Target Audience
The primary target audience includes retail chains and store managers seeking to improve sales conversion rates, customer satisfaction, and operational efficiency across their brick and mortar locations.
Features
- Wireless phone detection technology for measuring foot traffic
- Real-time monitoring and forecasting of sales performance against targets
- Mobile app for monitoring individual stores, regions, or custom store groups
- KeplerX module for automating responses to store performance
- Reporting dashboards to visualize trends and identify opportunities
- Customizable access controls based on business hierarchy