KenzUp is a multi-brand loyalty program that utilizes a mobile application to enable users to earn and redeem points at over 600 partner retailers across various sectors, including fuel, technology, and beauty. By scanning a QR code at checkout, customers accumulate points equivalent to their spending, which can be used for future purchases, effectively providing a cash-back incentive for everyday transactions.
Funding
Funding not disclosed
Founders
Product
Problem
Many consumers miss out on potential savings and rewards due to the fragmented nature of loyalty programs across different retailers. Managing multiple loyalty cards or apps can be cumbersome, leading to forgotten points and missed opportunities for cashback on everyday purchases.
Solution
Kenz’up is a multi-brand loyalty program accessible via a mobile application, designed to consolidate rewards from a wide network of partner retailers. Users earn points equivalent to a percentage of their spending by scanning a QR code at checkout, with 1 Kenz’up point equaling 1 Dirham. These accumulated points can then be used to pay for future purchases at participating stores, providing a seamless cashback experience across various sectors, including fuel, technology, dining, and fashion. The platform allows users to track their points, discover new partner offers, and transfer points to friends and family.
Target Audience
The primary target audience includes consumers in Morocco who frequently shop at various retailers and are looking for a convenient way to earn cashback and manage loyalty rewards in a unified platform.
Features
- Mobile application for earning and redeeming loyalty points across multiple brands.
- QR code scanning for automatic point accrual at partner retailers.
- Real-time tracking of points balance and transaction history.
- Option to pay directly with accumulated points for in-store purchases.
- Point transfer functionality for sharing rewards with other users.
- Directory of over 600 partner locations with details on cashback rates.
- Personalized recommendations and notifications for nearby offers.