Kenzee operates a fitness activity reward system integrated with a digital wallet and Mastercard for users in the sports and health industry. Users earn points for physical activity and engaging with health content, which are redeemable for discounts and purchases in the marketplace. The platform also facilitates family financial management by allowing parents to control children's spending based on activity goals.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals seeking to adopt healthier lifestyles often lack tangible incentives to consistently track physical activity and engage with wellness content. Traditional reward systems may not align with personal health goals, and managing family finances related to wellness can be complex.
Solution
Kenzee offers a digital wallet and rewards platform designed to incentivize physical activity and healthy habits. Users earn "pointZ" for tracking workouts, consuming health-related educational content, and making purchases through the platform. These accumulated points can be redeemed for discounts and rewards within the Kenzee marketplace and with partner merchants. The platform also facilitates family financial management, allowing parents to set spending controls and issue virtual Mastercard accounts for children.
Target Audience
The primary target audience includes health-conscious individuals, families looking to encourage healthy habits in children, and businesses seeking to incentivize employee wellness programs.
Features
- Digital wallet integrated with a physical activity tracker (via device or third-party fitness platform integration) to award points based on calories burned and activity duration.
- Point accrual for engagement with educational content on physical, mental, and financial health.
- A marketplace for redeeming earned points for discounts, gift cards, and coupons from participating merchants.
- A co-branded Mastercard for seamless transactions, offering cashback and rewards on purchases.
- Family account functionality enabling parents to create sub-accounts for children with customizable spending limits and transaction categorizations.
- Parental controls that can link allowance disbursement to the completion of fitness challenges or calorie burn goals.
- Referral program allowing users to earn a percentage of revenue generated by referred users' purchases.
- Secure platform with instant card activation/deactivation features for enhanced transaction security.