Kendall is a first‑party attribution platform for Shopify merchants that consolidates sales, order, and ad‑account data into a single dashboard and applies proprietary attribution logic to assign revenue to the correct campaigns. It provides real‑time performance alerts and actionable recommendations to lower customer acquisition cost and improve ROAS, all for a flat $95 monthly fee regardless of store size.
Funding
Funding not disclosed
Founders
Product
Problem
Shopify merchants often rely on third‑party attribution tools that are expensive, provide limited first‑party data, and require complex setup, making it difficult to accurately assess ad performance and control customer acquisition costs.
Solution
Kendall offers a flat‑rate, first‑party attribution platform built specifically for Shopify stores. By connecting a store’s sales, orders, and ad accounts (Google, Facebook, etc.) in minutes, Kendall consolidates all spend and revenue data into a single dashboard. The service applies proprietary attribution logic to attribute conversions to the correct campaigns, then surfaces actionable recommendations to lower CAC and improve ROAS. Users receive real‑time alerts on significant performance shifts and concise insights that focus on the most relevant metrics for their growth stage. The platform is priced at a constant $95 per month, regardless of store size, allowing merchants to scale without increasing costs.
Target Audience
Primary customers are Shopify store owners and e‑commerce marketers who need reliable attribution and actionable insights to optimize paid advertising.
Features
- One‑click Shopify app installation that syncs sales, order, and ad data from major platforms
- First‑party attribution engine that attributes revenue to the exact ad click or impression
- Unified dashboard presenting key KPIs, spend breakdowns, and profitability metrics
- Automated performance alerts for sudden changes in ad spend, conversion rates, or ROAS
- Actionable recommendations based on e‑commerce best practices to optimize campaigns
- Flat monthly pricing with no usage‑based fees, suitable for both small and high‑volume stores