This startup has developed a mobile e-commerce application that connects Indonesian vegetable farmers with hawkers, facilitating direct transactions for quality produce. By enabling farmers to deliver their products efficiently while allowing hawkers to pay later, the platform enhances the agro-industry value chain and ensures a steady supply of fresh vegetables.
Funding
$8.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The traditional fresh produce supply chain in Indonesia is fragmented, leading to inefficiencies in distribution and limited access for vegetable farmers to connect directly with hawkers and other businesses. This can result in reduced income for farmers and inconsistent supply for businesses.
Solution
KedaiPangan offers an agritech ecosystem designed to digitally transform Indonesia's fresh produce supply chain, connecting farmers with businesses through its KedaiSayur and KedaiMart platforms. KedaiSayur serves as a B2B platform connecting farmers directly with businesses, while KedaiMart is a supermarket-in-your-pocket, providing consumers with access to fresh produce. The company streamlines the supply chain by providing an end-to-end logistics network, ensuring a smooth flow of information and goods between partners. This system empowers farmers and SMEs, ensuring a sustainable flow of produce and strengthening the nation's food security.
Target Audience
The primary target audience includes Indonesian vegetable farmers seeking direct access to markets and hawkers/businesses looking for a consistent supply of fresh produce.
Features
- Mobile e-commerce application for direct transactions between farmers and businesses.
- End-to-end logistics network to streamline the distribution of fresh produce.
- KedaiSayur platform focused on B2B transactions.
- KedaiMart platform focused on B2C transactions.
- Digital platform to modernize the traditional farm-to-table process.
- Partnership opportunities for farmers and SMEs.