The startup connects the Korean beauty industry with the Southeast Asian market by establishing new supply chains and developing tailored beauty products that cater to local preferences. This approach addresses the lack of access to diverse and culturally relevant beauty solutions in a rapidly growing market.
Funding
$430K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Korean beauty brands face challenges in efficiently entering and scaling within the Southeast Asian market due to complexities in supply chain management, varying consumer preferences, and regulatory hurdles. Local Southeast Asian beauty brands often lack the resources and expertise to develop high-quality products and compete with international brands.
Solution
K-Beauty Worldwide (KBWW) operates as a beauty accelerator, bridging the gap between Korean beauty innovation and the rapidly expanding Southeast Asian market. KBWW provides end-to-end solutions for both Korean brands seeking to expand into Southeast Asia and local Southeast Asian brands aiming to enhance their product offerings. For Korean brands, KBWW offers a "Go-To-Vietnam" package (CONNECTBB) which includes services such as regulatory approvals, customs clearance, logistics, and sales & marketing representation. For local Southeast Asian brands, KBWW provides a "K-Beauty OEM All-in-One Package" (MAKEBB) which encompasses brand planning, product development, Korean manufacturing, and supply chain management.
Target Audience
The primary target audience includes Korean beauty brands seeking expansion into Southeast Asia, and Southeast Asian beauty brands looking to leverage Korean technology and manufacturing expertise.
Features
- CONNECTBB: Facilitates Korean beauty brands' entry into Vietnam with services covering regulatory compliance, import/export logistics, and local marketing.
- MAKEBB: Offers Southeast Asian brands access to Korean R&D and manufacturing for product development, including OEM and OBM services.
- Brand Incubation: Provides brand story design and market connection services.
- MAKEBB SQUARE: A physical space in Ho Chi Minh City for beauty product showcasing, business meetings, and industry networking.
- Cross-border business support: Brand exhibition, sales and marketing agency, licensing, and logistics for Korean brands.
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