Kayzen provides a mobile in-house bidding platform that enables advertisers to manage programmatic campaigns with full data transparency and control. This solution addresses the lack of visibility and high costs associated with traditional managed service platforms, allowing users to optimize their media buying processes and improve return on ad spend.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile advertisers often face challenges with traditional managed service platforms due to a lack of transparency in data and control over campaign management. This can lead to difficulties in optimizing media buying processes and maximizing return on ad spend (ROAS).
Solution
Kayzen offers a mobile in-house bidding platform designed to provide advertisers with full data transparency and control over their programmatic campaigns. The platform empowers users to manage their campaigns directly, offering granular data down to the log level for informed decision-making. By providing a self-serve interface and customizable features, Kayzen enables advertisers to optimize their user acquisition, retargeting, and brand performance strategies, ultimately improving ROAS and maintaining a competitive edge. The platform supports various ad formats, including video, rich media, banner, and native ads, reaching over 2 billion users.
Target Audience
Kayzen primarily serves app developers, agencies, media buyers, and brands looking to gain greater control and transparency in their mobile programmatic advertising efforts.
Features
- In-house mobile programmatic bidding platform
- Full data transparency with log-level data access
- Self-serve UI for direct campaign management
- Customizable features and modular architecture
- Support for SKAdNetwork campaigns in a post-IDFA environment
- Real-time data integration through APIs
- Optimized bidding models for CPM, CPC, CPI, and CPA
- Support for Bring Your Own Algorithm (BYOA) and Bring Your Own Supply (BYOS)