Kaya Guides delivers mental health support to young people in India through a WhatsApp-based guided self-help program. By utilizing a familiar platform, Kaya Guides aims to improve mental well-being and reduce depression among its users.
Funding
Funding not disclosed
Founders
Product
Problem
In low- and middle-income countries, access to mental healthcare for young people is severely limited, with over 75% of those with mental disorders receiving no treatment. Traditional face-to-face therapy is often inaccessible due to cost, stigma, and a shortage of mental health professionals.
Solution
Kaya Guides offers a WhatsApp-based guided self-help program designed to improve mental well-being and reduce depression and anxiety among youth. The program delivers self-help material directly to participants via WhatsApp, a familiar and accessible platform. Participants also receive weekly check-in calls from trained lay counselors who provide guidance and support throughout the 5-8 week program. The program aims to provide accessible and effective mental health support to young people who lack access to traditional care.
Target Audience
The primary target audience is young people in low- and middle-income countries who are experiencing depression and anxiety and lack access to traditional mental healthcare services.
Features
- WhatsApp-based delivery of self-help materials for easy accessibility.
- Weekly check-in calls with trained lay counselors for personalized support.
- 5-8 week program duration.
- Program includes assessment of participants’ levels of depression, anxiety, and subjective well-being.