The startup offers a payments platform that enables startups to retain funds for loyalty reward programs while minimizing transaction processing fees. This solution specifically targets small-to-medium-sized marketplace and gig economy companies, enhancing customer retention and financial autonomy.
Funding
Funding not disclosed
Founders
Product
Problem
Marketplaces and gig economy companies face challenges with high transaction fees from traditional card payments, which erode profit margins and limit funds available for customer loyalty programs. Additionally, managing payments and incentives can be complex, requiring significant administrative overhead.
Solution
Kartera offers a payments platform that enables businesses to accept low-cost, direct bank account payments, reducing transaction fees by up to 90%. This allows companies to reinvest savings into customer loyalty programs, driving retention and increasing average order values. The platform provides a tailored dashboard for tracking and managing payments and incentives, along with robust anti-fraud measures and compliance features. Kartera integrates seamlessly with existing payment stacks, offering a frictionless checkout experience through one-click payments, QR codes, and payment links.
Target Audience
Kartera primarily targets small-to-medium-sized marketplace and gig economy companies looking to reduce payment processing fees, enhance customer loyalty, and streamline payment management.
Features
- Direct bank-to-bank payments to minimize transaction fees
- Customizable rewards engine to drive customer loyalty and increase AOV/RPR
- Real-time payment monitoring and management dashboard
- Fraud prevention with bank-level encryption and real-time risk assessment
- Support for monthly subscriptions, one-off payments, and custom payment options
- Seamless integration with existing payment systems via API, SDK, plugins, and widgets
- QR code and payment link options for in-store and online payments
- White-label web-based solution for customers without a dedicated app