Kartel provides an AI‑powered infrastructure that streamlines creative production for marketing teams, handling tool integration, talent coordination, workflow orchestration, and platform operation. By delivering brand‑accurate assets across multiple channels, formats, languages, and touchpoints, it enables scalable, always‑on campaigns while continuously learning to improve performance. The platform supports end‑to‑end asset generation and analytics, helping brands meet growing demand for high‑quality, data‑driven creative output.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams face escalating demands to produce large volumes of brand‑consistent creative assets across many channels, formats, languages, and cultural adaptations, while maintaining tight timelines and quality control.
Solution
Kartel offers an AI‑driven infrastructure that automates the end‑to‑end production of brand‑accurate creative assets. The platform integrates a client portal, an orchestration engine, and a generative suite that together ingest briefs, break them into tasks, assemble specialized talent, and generate, version, and adapt assets at scale. Continuous model fine‑tuning on brand data and performance feedback enables the system to improve output quality over time. Real‑time dashboards provide brands and agencies visibility into project status, spend, and asset libraries, while built‑in collaboration tools streamline review and approval. The result is faster campaign rollout with consistent brand steering and reduced manual effort.
Target Audience
Primary customers are large brands, advertising agencies, and studios that need to produce high‑volume, multi‑channel creative campaigns while preserving brand consistency.
Features
- Client Layer (CIP) portal for brief submission, real‑time tracking, commenting, and approval on any device
- Orchestration Layer (IPO) that automatically decomposes briefs into tasks, assigns specialized talent, and manages budgets and timelines
- Generative Layer (GP) with custom model training on brand visual identity and tone, plus agentic production for autonomous generation, versioning, and format adaptation
- Real‑time multiplayer canvas allowing creative engineers and AI agents to collaborate simultaneously on asset creation
- Asset library searchable by prompt, model, and metadata across all campaigns and clients
- Integrated analytics for cost, credit, and performance metrics to inform ongoing optimization