Karta provides brands with a strategic entry into the Metaverse by creating immersive experiences on platforms like Fortnite and Roblox, enabling them to engage with new audiences and monetize digital assets. By leveraging expertise in gaming culture and partnerships with platform owners, Karta enhances brand visibility and drives long-term customer engagement in virtual environments.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to effectively engage with younger audiences within the Metaverse due to a lack of understanding of gaming culture and the complexities of virtual platforms. Traditional marketing strategies often fail to resonate in these immersive environments, leading to missed opportunities for audience connection and monetization.
Solution
Karta provides brands with strategic entry points into the Metaverse, creating immersive experiences on platforms like Fortnite and Roblox. By leveraging expertise in gaming culture, Karta helps brands amplify campaigns, grow their following, monetize digital assets, and connect with new audiences. Karta develops virtual environments, social hubs, galleries, virtual merch stores, and mini-games to immerse fans in a brand's universe.
Target Audience
Karta's primary customers are brands seeking to establish or expand their presence within the Metaverse, particularly those targeting Gen Z and younger demographics.
Features
- Development of custom experiences within Metaverse platforms such as Roblox and Fortnite
- Creation of virtual environments including social hubs, galleries, and virtual merchandise stores
- Integration of mini-games and interactive elements to enhance user engagement
- Design of avatar clothing and accessories
- Implementation of virtual concerts and events
- Utilization of platform-specific tools and technologies to optimize performance and user experience