Kara is a mobile app that enables users to buy, sell, and transfer physical gold stored in Switzerland starting from €10. The platform offers 24/7 trading, secure vault storage in Zurich, and tax-efficient transactions through its partnership with Godot & Fils. Users can pay via card, Apple Pay, or Google Pay and schedule automatic purchases.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional gold investing often involves high minimum purchase thresholds, complex brokerage accounts, or the inconvenience of physical storage. Many investors face barriers to entry, including high fees, lack of liquidity, and uncertainty about the authenticity and security of their holdings.
Solution
Kara provides a mobile-first platform that makes physical gold investing accessible to everyone, with entry points as low as €10. The app allows users to buy, sell, and transfer 24-carat gold (999.9‰ purity) that is LBMA-certified and stored in a secure vault in Zurich, Switzerland. Each gram of gold is registered under the user's name, ensuring direct ownership, while the platform offers instant 24/7 trading via card, Apple Pay, or Google Pay. Kara also simplifies the investment process with scheduled purchases, free storage, and favorable tax treatment on capital gains when sold through licensed professionals like Godot & Fils.
Target Audience
Primary customers are individual retail investors in France and Europe seeking an accessible, low-barrier way to invest in physical gold, as well as those looking for a liquid, tax-efficient alternative to gold ETFs or physical bullion purchases.
Features
- Physical 24-carat gold (999.9‰) that is LBMA-certified and manufactured by SEMPSA JP, one of Europe's leading refiners
- Low minimum investment of €10 with the ability to buy, sell, or transfer gold instantly at any time
- Secure storage in a Zurich vault with full insurance and regular audits, with the option for physical collection at Godot & Fils agencies in France
- Direct ownership with each gram registered under the user's name in Kara's records
- Payment processing through 1POINT6, a licensed payment institution of the BNP Paribas group, ensuring encrypted and compliant transactions
- Scheduled automatic purchases to enable dollar-cost averaging and smooth investment over time
- Tax-efficient structure with capital gains exempt from income tax when sold through licensed professionals, with 0% tax below €5,000 and 6.5% above