Kamino Retail is a Retail Media monetization platform that enables retailers to create their own Private Marketplace, allowing them to manage relationships with brands and set their own advertising conditions. The platform integrates various media sources, including digital out-of-home and connected TV, to enhance revenue generation through improved yield and fill rates.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retailers often struggle to effectively monetize their media channels and manage relationships with brands due to a lack of control over their advertising ecosystem. Integrating diverse media sources, such as digital out-of-home (DooH) and connected TV (CTV), into a unified retail media strategy presents a significant challenge, hindering revenue optimization.
Solution
Kamino Retail offers a retail media monetization platform that enables retailers to create and manage their own private marketplace, fostering direct relationships with brands and control over advertising conditions. The platform integrates various media sources, including e-commerce properties, DooH, and CTV, allowing retailers to capture new demand and convert media budgets into retail media revenue. Kamino Retail provides an all-in-one solution with a retail media ad server, SSP, campaign validation manager, API connectors, and header bidding wrapper. Retailers can internalize media sales and operations with intuitive campaign workflows and dashboards, while also leveraging exclusive ad solutions and detailed reporting to measure full-funnel performance.
Target Audience
The primary target audience is retailers seeking to monetize their media channels, improve relationships with brands, and gain greater control over their advertising ecosystem.
Features
- Private marketplace creation for direct brand relationships and control over advertising conditions
- Integration of e-commerce, digital out-of-home (DooH), and connected TV (CTV) media sources
- Retail Media ad server, SSP, campaign validation manager, API connectors, and header bidding wrapper
- Intuitive campaign workflows and dashboards for seamless media sales and operations
- Native and UX-friendly ad formats, including video, to enhance the shopper journey
- Detailed reporting and insights to measure full-funnel performance, from branding to RoAS
- Open access to all ad streams for capturing new sources of demand