KAERU provides user-friendly financial and payment services tailored for Japan's aging population, enabling seniors to engage in cashless shopping with confidence. The platform addresses the challenges faced by older adults in accessing and utilizing digital payment methods, ensuring they can enjoy a seamless shopping experience.
Funding
$880.2K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Japan's aging population faces challenges in adopting digital payment methods, hindering their ability to participate in the cashless economy. Many seniors experience difficulties with complex interfaces and security concerns, limiting their access to convenient and modern shopping experiences.
Solution
KAERU provides a user-friendly payment platform designed specifically for elderly individuals in Japan, enabling them to confidently engage in cashless transactions. The platform combines a smartphone application with a prepaid card to simplify the payment process and address common challenges faced by seniors. KAERU offers features such as daily spending limits to prevent overspending and location-based memos to aid with short-term memory, ensuring a secure and accessible shopping experience. Family members can also use a companion app to remotely manage the card and provide support, even without the senior needing a smartphone.
Target Audience
The primary target audience includes elderly individuals in Japan who need assistance with digital payments, as well as their family members who provide support and local municipalities seeking to improve services for senior citizens.
Features
- Simplified smartphone app interface tailored for elderly users
- Prepaid card integration for cashless payments at supported merchants
- Customizable daily spending limits to prevent overspending
- Location-based memo reminders to assist with short-term memory
- Companion app for family members to remotely manage the card and provide support
- Administrative app for municipalities to streamline support for elderly individuals