Kaching is a referral platform that enables users to earn cash rewards by recommending restaurants, bars, and retail brands to their friends through simple word-of-mouth marketing. By facilitating direct referrals without the need for codes or additional apps, Kaching addresses the challenge of incentivizing customer advocacy in both offline and online environments.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses struggle to incentivize word-of-mouth marketing and track referrals effectively, especially in offline environments. Existing referral programs often rely on cumbersome codes or dedicated apps, creating friction for both referrers and new customers. This makes it difficult to reward customer advocacy and measure its impact on sales.
Solution
Kaching provides a platform that rewards users for recommending businesses to their friends, both online and offline. Users can sign up via WhatsApp or Instagram and automatically earn cash rewards for successful referrals. For offline referrals, friends receive a special offer, and the referrer gets a reward when the friend makes a purchase. For online brands, users get paid for posting stories about their experiences, without strict guidelines.
Target Audience
Kaching targets consumers who actively recommend products and services to their friends, as well as businesses looking to incentivize customer referrals and track their impact.
Features
- Automatic reward system for referrals made through word-of-mouth.
- Integration with WhatsApp and Instagram for easy signup and referral tracking.
- Special offers for referred friends at offline stores.
- Cash rewards for users who post stories about online brands.
- Reward tracking and management dashboard for users.