Just Vertical provides hydroponic systems that enable users to cultivate herbs and vegetables indoors without soil, utilizing self-watering technology and built-in grow lights. This approach addresses the challenge of accessing fresh produce year-round, allowing individuals to grow their own food conveniently at home.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Access to fresh, nutritious produce is often limited by seasonal availability, geographic constraints, and the challenges of traditional gardening. Maintaining a consistent supply of herbs and vegetables can be difficult for individuals with limited space or time for outdoor gardening.
Solution
Just Vertical offers a range of indoor hydroponic systems designed to enable year-round cultivation of herbs, vegetables, and other plants without soil. These systems utilize self-watering technology and integrated LED grow lights to create an optimal growing environment within homes or commercial spaces. The product line includes the EVE Tower Garden, the AEVA Indoor Farm, and the ECO Living Green Wall, each offering varying capacities and aesthetic designs to suit different needs and environments. These systems come with the necessary seeds and supplies to recoup the initial investment through harvested produce.
Target Audience
The primary target audience includes home cooks, urban dwellers, educators, and health-conscious individuals seeking a convenient and sustainable way to grow their own fresh produce indoors, as well as commercial entities looking for scalable indoor farming solutions.
Features
- Self-watering hydroponic technology for automated nutrient delivery
- Integrated LED grow lights optimized for plant growth
- Modular designs suitable for various indoor spaces
- Multiple plant sites for diverse crop cultivation (12-88 depending on the model)
- Seed and supply kits included to ensure initial growing success
- Produce Payback Promise, guaranteeing the value of included supplies matches the garden's cost
- Optional commercial-scale systems and consulting services available