justtrack is a marketing automation and attribution platform that provides app and game publishers with custom tracking URLs and an analytics dashboard to accurately measure user acquisition and in-app behavior. By automating technical processes and integrating with major marketing channels, justtrack enables clients to optimize their campaigns based on reliable data insights.
Funding
Funding not disclosed
Founders
Product
Problem
App and game publishers struggle to accurately measure user acquisition and in-app behavior across various marketing channels. The technical complexities of tracking view and click events, combined with the need for integrations with multiple platforms, make it difficult to attribute conversions to the correct sources. This lack of reliable data hinders campaign optimization and wastes marketing spend.
Solution
justtrack is a marketing automation and attribution platform designed to provide app and game publishers with the tools needed to accurately measure user acquisition and in-app behavior. The platform automates the technical aspects of campaign management, providing custom tracking URLs with required and optional parameters. By integrating with major marketing channels, justtrack enables clients to optimize their campaigns based on reliable data insights. The platform's analytics dashboard offers an unlimited number of KPIs and access to raw data exports, providing a comprehensive view of user behavior and campaign performance.
Target Audience
The primary users are app and game publishers focused on user acquisition and in-app behavior analysis.
Features
- Custom tracking URLs with configurable parameters for precise attribution
- Automated integrations with major marketing channels
- Analytics dashboard with unlimited KPIs for in-depth performance analysis
- Raw data exports for advanced analysis and reporting
- View and click tracking to accurately measure user engagement