Just In Case® provides antimicrobial kitchen tools, including flexible TPU cutting boards with built‑in juice grooves and non‑slip edges, and Softy micro‑fibre towels with an antimicrobial coating. The products inhibit bacterial growth, protect knife sharpness, and are dishwasher‑safe, recyclable, and highly absorbent, offering a durable, low‑maintenance solution for hygienic food preparation and cleaning.
Funding
Funding not disclosed
Founders
Product
Problem
Household kitchens often rely on traditional cutting boards and cloths that can harbor bacteria, become stained, and wear out quickly, leading to hygiene concerns and reduced tool lifespan.
Solution
Just In Case offers a line of antimicrobial cutting boards and micro‑fibre cleaning cloths designed to inhibit bacterial growth and maintain cleanliness with minimal effort. The cutting boards are made from durable, flexible TPU, are dishwasher‑safe, and feature a built‑in juice groove and non‑slip edges, while the Softy micro‑fibre towels incorporate an antimicrobial coating that keeps the fabric fresh and odor‑free after repeated use. Both product families are recyclable, machine‑washable, and engineered to protect knife edges, extending the life of kitchen tools. By combining long‑lasting materials with built‑in hygiene technology, the brand provides a sustainable, low‑maintenance solution for everyday food preparation and cleaning.
Target Audience
Primary customers are health‑conscious home cooks and small‑to‑medium kitchen retailers seeking durable, hygienic kitchen tools that reduce bacterial contamination and waste.
Features
- TPU cutting boards with an antimicrobial surface that suppresses bacterial and fungal growth
- Integrated juice groove and non‑slip grip for safe, mess‑free food preparation
- Knife‑friendly flexibility that preserves blade sharpness and reduces wear
- Dishwasher‑safe and fully recyclable construction for easy cleaning and environmental sustainability
- Softy micro‑fibre towels with premium fibers and an antimicrobial coating that stays odor‑free
- High absorbency (up to 300 % more than cotton) and lint‑free performance on glass, metal and wood surfaces
- Machine‑washable and durable for up to 80 wash cycles without loss of cleaning efficacy