About JustiFi

Provides a white-label embedded finance platform that enables SaaS businesses to integrate payments, lending, insurance, and Buy Now, Pay Later (BNPL) solutions through a low-code API. This streamlines revenue generation by offering fully customizable financial products with 100% pass-through bank pricing, allowing platforms to retain a larger share of transaction-related income.

<problem> SaaS businesses often struggle to integrate and manage various financial products like payments, lending, and insurance, leading to complex integrations and lost revenue opportunities. Existing solutions lack the flexibility and white-labeling options needed to maintain brand consistency and control over the user experience. This complexity prevents platforms from fully monetizing the financial flows within their ecosystems. </problem> <solution> JustiFi offers a white-label embedded finance platform that enables SaaS businesses, fintechs, franchisors, and marketplaces to seamlessly integrate and monetize financial products. Through a low-code API and web components, platforms can embed payments, in-person payments, Buy Now, Pay Later (BNPL), lending, and insurance solutions directly into their existing workflows. JustiFi provides PayFac Direct™ Pricing, ensuring 100% pass-through of sponsor bank schedule A pricing, allowing platforms to retain a larger share of transaction-related income. The platform includes a hosted onboarding solution to collect and store customer data, tools to activate relevant financial products, and a unified dashboard for managing all embedded fintech offerings. </solution> <features> - Low-code API and web components for rapid integration of financial products - White-labeling capabilities to maintain brand consistency - Embedded payments with PayFac Direct™ Pricing (100% pass-through) - Integrated BNPL solutions for increased sales conversions - Embedded lending products to enhance platform stickiness - Integrated insurance offerings for monetizing checkout processes - Hosted onboarding solution for streamlined customer data collection - Unified dashboard for managing payments, insurance, lending, and BNPL - Developer API with comprehensive documentation - Security features and a trust center for ensuring data protection </features> <target_audience> The primary target audience includes SaaS platforms, fintech companies, franchisors, and marketplaces seeking to embed and monetize financial services within their ecosystems. </target_audience> <revenue_model> JustiFi utilizes a SaaS fee model with full pass-through economics, allowing platforms to retain a larger share of revenue generated from financial products. </revenue_model>

What does JustiFi do?

Where is JustiFi located?

JustiFi is based in Minneapolis, United States.

When was JustiFi founded?

JustiFi was founded in 2021.

How much funding has JustiFi raised?

JustiFi has raised 20600000.

Location

Minneapolis, United States

Founded

2021

Funding

20600000

Employees

30 employees

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JustiFi

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Executive Summary

justifi.tech 2K+

Crunchbase

Founded 2021 – Minneapolis, United States

Funding

Estimated Funding

$20M+

Team (30+)

No team information available.

Company Description

Problem

SaaS businesses often struggle to integrate and manage various financial products like payments, lending, and insurance, leading to complex integrations and lost revenue opportunities. Existing solutions lack the flexibility and white-labeling options needed to maintain brand consistency and control over the user experience. This complexity prevents platforms from fully monetizing the financial flows within their ecosystems.

Solution

JustiFi offers a white-label embedded finance platform that enables SaaS businesses, fintechs, franchisors, and marketplaces to seamlessly integrate and monetize financial products. Through a low-code API and web components, platforms can embed payments, in-person payments, Buy Now, Pay Later (BNPL), lending, and insurance solutions directly into their existing workflows. JustiFi provides PayFac Direct™ Pricing, ensuring 100% pass-through of sponsor bank schedule A pricing, allowing platforms to retain a larger share of transaction-related income. The platform includes a hosted onboarding solution to collect and store customer data, tools to activate relevant financial products, and a unified dashboard for managing all embedded fintech offerings.

Features

Low-code API and web components for rapid integration of financial products

White-labeling capabilities to maintain brand consistency

Embedded payments with PayFac Direct™ Pricing (100% pass-through)

Integrated BNPL solutions for increased sales conversions

Embedded lending products to enhance platform stickiness

Integrated insurance offerings for monetizing checkout processes

Hosted onboarding solution for streamlined customer data collection

Unified dashboard for managing payments, insurance, lending, and BNPL

Developer API with comprehensive documentation

Security features and a trust center for ensuring data protection

Target Audience

The primary target audience includes SaaS platforms, fintech companies, franchisors, and marketplaces seeking to embed and monetize financial services within their ecosystems.

Revenue Model

JustiFi utilizes a SaaS fee model with full pass-through economics, allowing platforms to retain a larger share of revenue generated from financial products.