Provides a white-label embedded finance platform that enables SaaS businesses to integrate payments, lending, insurance, and Buy Now, Pay Later (BNPL) solutions through a low-code API. This streamlines revenue generation by offering fully customizable financial products with 100% pass-through bank pricing, allowing platforms to retain a larger share of transaction-related income.
Funding
$20.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
SaaS businesses often struggle to integrate and manage various financial products like payments, lending, and insurance, leading to complex integrations and lost revenue opportunities. Existing solutions lack the flexibility and white-labeling options needed to maintain brand consistency and control over the user experience. This complexity prevents platforms from fully monetizing the financial flows within their ecosystems.
Solution
JustiFi offers a white-label embedded finance platform that enables SaaS businesses, fintechs, franchisors, and marketplaces to seamlessly integrate and monetize financial products. Through a low-code API and web components, platforms can embed payments, in-person payments, Buy Now, Pay Later (BNPL), lending, and insurance solutions directly into their existing workflows. JustiFi provides PayFac Direct™ Pricing, ensuring 100% pass-through of sponsor bank schedule A pricing, allowing platforms to retain a larger share of transaction-related income. The platform includes a hosted onboarding solution to collect and store customer data, tools to activate relevant financial products, and a unified dashboard for managing all embedded fintech offerings.
Target Audience
The primary target audience includes SaaS platforms, fintech companies, franchisors, and marketplaces seeking to embed and monetize financial services within their ecosystems.
Features
- Low-code API and web components for rapid integration of financial products
- White-labeling capabilities to maintain brand consistency
- Embedded payments with PayFac Direct™ Pricing (100% pass-through)
- Integrated BNPL solutions for increased sales conversions
- Embedded lending products to enhance platform stickiness
- Integrated insurance offerings for monetizing checkout processes
- Hosted onboarding solution for streamlined customer data collection
- Unified dashboard for managing payments, insurance, lending, and BNPL
- Developer API with comprehensive documentation
- Security features and a trust center for ensuring data protection