JustFarm is a farm management platform that simplifies compliance with England's Sustainable Farming Incentive (SFI) and Countryside Stewardship schemes. It transforms complex Environmental Land Management agreements into an interactive map-based tool with clear guidance, evidence tracking, and inspection-ready reporting. Trusted by over 2,000 farms, the platform includes an SFI 2026 application planner with a built-in virtual assistant for scheme rule questions.
Funding
Funding not disclosed
Founders
Product
Problem
Farmers in England face complex Environmental Land Management (ELMs) agreements under SFI and Countryside Stewardship schemes, requiring extensive paperwork, strict evidence keeping, and compliance with shifting rules. A single missed deadline or failed inspection can result in significant financial clawbacks or loss of funding for the entire year, while navigating dense Defra guidance documents consumes time that could be spent on actual farm work.
Solution
JustFarm provides a map-based management platform that turns complex environmental scheme agreements into clear, actionable tasks showing what to do, when to do it, and what evidence to keep. The platform includes an SFI 2026 application planning tool that validates applications against scheme rules, including caps on limited area actions and the £100,000 annual payment limit, while a built-in virtual assistant answers detailed questions about SFI rules without requiring farmers to dig through government documents. Users can track evidence progress, generate RPA inspection-ready reports, and access a compliance dashboard that flags potential issues before they become problems. The system also supports team collaboration, allowing farmers, agronomists, and advisers to work from the same up-to-date information across multiple client farms.
Target Audience
Primary customers are farmers across England managing SFI and Countryside Stewardship agreements, along with land agents and agricultural advisers who handle scheme compliance for multiple client farms.
Features
- Automated agreement mapping that converts scheme obligations into visual farm maps with custom annotations and map layer imports
- SFI 2026 application planning tool that stress-tests applications against scheme rules, including the 25% limited area cap and £100,000 payment cap, and produces summaries matching RPA portal requirements
- Virtual Farm Advisor that answers detailed questions about SFI rules and guidance without requiring manual document research
- Mobile companion app for on-the-ground evidence capture and record keeping
- Secure record storage with RPA inspection-ready reports and evidence progress tracking
- Compliance dashboard available in Basic tier, with Pro tier adding inspection-ready reports, evidence tracking, and secure storage
- Team invites feature enabling collaboration across multiple farms with shared access for farmers, agronomists, and advisers
- Capital grant application planning and claim support tools for additional funding opportunities